“To understand products, it is not enough to understand design or technology; it is critical to understand business.”
Don Norman
Don Norman
Graduated with a Bachelor in Business Administration with 10 years experience empathizing with people. I absolutely love learning about everything but especially behavior and creating delightful experience for others.
What they say about me
Experience
Principal UX DESIGNER v
Fidelity Investments
May 2023 - Current
- Architected Digital Solutions team unified UI Library, defining the systems, standards, and processes that enable scalable, accessible, and reusable product delivery across Digital Solutions team platforms.
- Delivered 50%+ efficiency gains across design and engineering by introducing a unified, WCAG-compliant component library that eliminates rebuilds, reduces accessibility fixes, and replaces inconsistent legacy patterns.
- Enabled productized service tiers by standardizing components and feature sets, improving estimation accuracy and delivery predictability.
- Partnered with engineering leadership to deliver production-ready components meeting WCAG 2.2
- Influenced senior stakeholders and navigated consultant resistance to establish UX governance and centralized product documentation.
- Mentored new hires and strengthened a culture of accessibility, process maturity, and cross-functional collaboration.
- In parallel with leading cross-team initiatives, owned end-to-end product design for complex, data-heavy financial products for plan sponsors, leading discovery, research, and UX decisions across the full product lifecycle, including AI-supported search and conversational experiences that improved content accuracy, discoverability, and usability.
SENIOR UX DESIGNER
Think Company
May 2021 - May 2023
- Consultant for several Fortune 500 companies. Heidrick and Struggles, Comcast, Metlife and Merck…
Comcast | June 2022 – Current
- Designer for Tech360 (Technicians iOS app) and Einstein360 (Customer Service Agent Platform)
- Act as a Design System Lead who defines strategy and drives execution to re-establish the team’s design component library and standards guided by WCAG 2.1 accessibility standards and responsive design
- Implement UX process and documentation across brand websites and native mobile iOS app.
- Partner closely with development and technology teams
- Work with product owners to prioritize and execute on design work
Heidrick & Struggles | May 2021- June 2022
- Synthesized complex financial data into accessible user-friendly interfaces
- Identified and understood the greater organization’s strategic goals and initiatives
- Created design artifacts including user requirements specifications, personas, storyboards, wireframes, high-fidelity comps, design prototypes, and design specifications
Co-founder & Vice President
La French Tech Denver Jan 2023 - Current
- Create and expand a dynamic tech ecosystem with an official label made by French Minister for the Digital Economy
- Promote the French Tech local ecosystem globally, help French startups understand and access the US market
- Meetings between entrepreneurs, events bringing together startups and corporates
Teacher ASSIstant & Tutor
University of Denver Bootcamp
Nov 2021 - Current
- Educating 28 students about UX design principles such as UX research, MVP, Content Strategy, Content hierarchy, User Journey Map, Design System, Visual design principles, etc.
- Engaged with students in class and during office hours to discover the best way to teach UX research, UI/UX design, and front-end programming principles
- Provided students constructive feedback on coursework and offered academic and career advice
Web designer
Freelance
Jun 2020 - Current
- Collected and analyzed data on established and prospective customers and competitors, and marketing channels and sources
- Identified problems through stakeholders and research by building operational reporting to find areas of improvement
- Designed and implemented A/B testing and experiments to improve the conversion rate
Education
Certificate of Scrum Product Owner
Scrum Alliance | April 203
Certificate UX/UI Design
Denver University | March 2021
Bachelor Business & Administration
Maestris Reims, France | June 2011
Skills & Software
- Research
- Information Architecture
- Wireframes
- Prototype
- User tests
- Figma
- Basic HTML / CSS (view my HTML resume and Github)
- Trello
- Adobe Suite (XD, Photoshop, Illustrator, Indesign, Premier, Lightroom.)
- Invision